This month’s brand reputation rankings for film actors have been released by the Korean Business Research Institute!

The rankings were determined by analyzing 50 popular movie stars’ consumer participation, media coverage, interaction, and community awareness indexes using big data collected from February 1 to March 1.

Choi Min Sik ranked first this month, with a brand reputation index of 7,553,969. In his keyword analysis, the top phrases were “Big Bet,” “Cha Mu Sik,” and “Son Suk Ku,” while the top related terms were “natural,” “enthralling,” and “betting.” The actor’s positivity-negativity analysis revealed a reaction rate of 83.19 percent.

Son Suk Ku, Choi Min Sik’s “Big Bet” co-star, came in second with a brand reputation index of 7,548,672.

Song Joong Ki ranked third in February, with a brand reputation index of 7,075,710.

Im Siwan ranked fourth with a brand reputation index of 5,982,674, while Lee Je Hoon rounded out the top five with a score of 5,699,555.

Check out this month’s top 30 below!

Choi Min Sik
Son Suk Ku
Song Joong Ki
Im Siwan
Lee Je Hoon
Lee Sung Min
Jeon Do Yeon
Hyun Bin
Gong Yoo
Lee Byung Hun
Kim Ok Bin
Kim Nam Gil
Choi Woo Shik
Jun Hye Jin
Lee Jung Jae
Honey Lee
Kim Hye Soo
Go Yoon Jung
Kim Tae Ri
Lee Seo Jin
Moon Chae Won
Ha Jung Woo
Kim Da Mi
Jin Sun Kyu
Jo Jin Woong
Lee Sun Gyun
Nam Joo Hyuk
Chun Woo Hee
Lee Yi Kyung
Ma Dong Seok

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